Monday 5 June 2017

LO3: how my adverts meet the codes and conventions put in place by the ASA and OfCom

ASA

my advertising campaign doesn't infringe on any or the codes and conventions of the asa's rules and codes for example

"4.4

Marketing communications must contain nothing that is likely to condone or encourage violence or anti-social behaviour."

I have followed this rule by only containing any images of boxing in controlled environments i.e. gyms or official events.


Ofcom

I have ensured that my campaign doesn't break any of the codes of Ofcom, for example "To ensure that people under eighteen are protected." to follow this rule I have aimed to not feature any content that may be distressing or upsetting to younger people.



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