LO2 scheduling relece of my campaign

As you can see in my gannt chart I have highlighted the areas in which I intend to release my media products 

LO2 Evidence of development of first campaign material

I started off by adding simple text and graphics to a picture I took for the social media campaign adverts

 I then furthure developed it by adding more of the brands house style colours to build brand identity

and increasing the visual effects of the text by using in design and then editing the text using Photoshop to edit.

I felt that the original picture was under exposed and noisy so I retook some more photos at a different event and i felt that other pictures would better fore fill the clients brief by showing the sports nature

I then did some final touch ups with the fonts colours and effects to give me a final product.

LO2: target audience

My target audience are people who want to benefit them self by making themselves more physically fit, to lose wait or compete at boxing in an armature scene, I could use this to my advantage by using an ideal self in my campaign material. All NRS groups would apply to my campaign apart from those who are extremely poor obviously. People who liv within 10 miles of the gym would be a likely target audience so  i would consider reaching out to places like Shieroaks, kivotion park and woodsets and possibly Sheffield etc. the gym offers sessions form the ages of 5+. 

in short

• people who want to stay or get fit
• people who like boxing
• all NRS groups
• people who are within 10 miles of the gym give or take
• peopled aged 5+

LO2 mind map of campaign ideas

this mind map of campaign ideas shows a variety of different ways I could make my campaign including blow the line and above the line methods.

LO2: Treatment

Content of the advert

The adverts will tell people about the different sessions that the gym offers and what time and day those occur i.e. Young warrior’s session, Academy sessions, Self-train, Personal PT sessions, Educational boxing sessions and the other things that the gym takes part in with training i.e. track training.

Format of the advert

For my media product, I am going to have a video, print poster and internet adverts the campaigns purpose is to make people want to go to the gym and increase profit I want these adverts to include the type of sessions that the gym offers, process and times.

Synergy of the house style

I will use the previously set house style throughout my campaign by using the same fonts and colours I will be using a sans serif font mostly to convey seriousness and intensity and the gym already predominately uses the colour green so I will use that to keep it constant and feature the logo where possible.

Distribution channels

I am planning on distributing this through the social media account that already exists for the club specifically for the video and internet advert and the print advert will be distributed through local shops, schools and public spaces.

Forms I will need

I will be needing a visualisation diagram for the print and internet advert so I can show my client what is going to be made and ensure they are happy with it and a story board, release and release forms to gain  legal permission from the people I film or take pictures of, equipment list and possibly a script for my video advert.

Key Message

The key message of the campaign is to attend X box boxing academy and to encorperte the gyms ethos and values

Key imagery

My campaign will feature the gym’s house colours, themes and logos. the main house colours of the gym is green, black and white.

Identified criteria

The products must show the nature of the gym and have clear links to boxing and the video must show the different types of sessions available.  

LO2: gantt chart

i have layed out a gantt chart plan for the creation and release of the advertising campaign and have conferred with my client and he is happy with this timing and fits in with his schedule

LO2: Mind map of ideas

lo2: Evidence of contacting client and acceptance of student’s application to design a campaign’s

 I have received permission from my client to go forward with the campaign.