LO:3 Demonstrate the development of media products for use

planning


I used a story board to plan how I would make my video and specified my sound, dialogue, shot type, camera , lighting, transition and duration.

draft 1
https://youtu.be/DG-sF9krNls

draft 2

https://youtu.be/mzhx-HvNMwk

finished piece

https://youtu.be/e55xlauYST8

LO:3 Evaluate how the created materials meet the technical and aesthetic requirements of the client’s brief

The client said


I would like an campaign that promotes x box boxing academy gym to the local area and be able to post it on our social media page. the media should show what the gym is about and should show ethos of the gym and in some way show what the gym offers we offer an academy session to ages 12+   6pm-7:30pm, young warriors session for ages 4-12 and a self train session. prices are under 16s £2.50 per session/£5 per week and over 16s are £3 per session and £8 per week. I would also like a short promotional video for our home show boxing event on the 25th May.

Social media images

I made my client an assort of images that he can put on his social media page to advertise the club along side his session times that he posts daily. on the left is one of many examples of the images that i made for my client, these images meet the aesthetical requirements as they have the correct house style colours to fit with the rest of the media i create to make a consistent house style and build brand identity. The media meets the technical requirements as when i reached the point of exporting my images i chose jpg as is a compressed file type so will not be restrictive when uploading it to Facebook.



Poster

I made my client a poster as they wished, this poster meets the required aesthetic requirements as it uses the same house style that is used through out the campaign, this helps to build brand identity. The poster meets the required technical specification as i made it to be 600mm wide and 840mm tall so when it is printed it is the correct size to be usable.













Home show video advert

 My client also requested a video highlighting the boxing home show that takes place on the 25th may. i created a very short video they still followed the same house style and colour theme as it has to be consistent though out the campaign, I exported the video as an MP4 so it wouldn't be a very big file and would still be able to upload to Facebook.

Gym video advert

https://www.youtube.com/watch?v=e55xlauYST8

if you follow the link above you will find the full length video that my client asked for to explain the sessions that he offers, times and prices, this video uses the consistent house style that we've already seen and incorporates the ethos of the gym  in the video. On the technical side i exported the video on an mp4 file so it wouldn't take up a large amount of room and could easily be uploaded to Facebook, unfortunately the music isn't copy right free so i would need to get royalties to use that music.

LO3: how my adverts meet the codes and conventions put in place by the ASA and OfCom

ASA

my advertising campaign doesn't infringe on any or the codes and conventions of the asa's rules and codes for example

"4.4

Marketing communications must contain nothing that is likely to condone or encourage violence or anti-social behaviour."

I have followed this rule by only containing any images of boxing in controlled environments i.e. gyms or official events.

Ofcom

I have ensured that my campaign doesn't break any of the codes of Ofcom, for example "To ensure that people under eighteen are protected." to follow this rule I have aimed to not feature any content that may be distressing or upsetting to younger people.

LO2: finished advertising material ( event advertising vidoe)

This video has been used to advertise the local home show and where to get tickets from, showed this to my client and he was pleased and has proceeded to put it on his social media page to promote the show

LO2: finished advertising material (poster)

 This is the finished piece of my print poster which I have shown my client who is pleased and I have received positive feed back and heard that he is pleased. This media clearly explains the session times and prices and has successfully met my client brief. 

LO2: finished advertising material ( video advert promoting the gym)

https://www.youtube.com/watch?v=e55xlauYST8&feature=youtu.be


if you follow the link above you will find the video advert that promotes the gym and the sessions that it offers as I said in the legal and ethical section the music that plays on the backing track would need changing to comply with the law

I pieced my video together using adobe premier and made title graphics to pop up t explain parts of the videos. 

I used the razor tool to cut and edit pieces of my video and also made strategic cuts and edits to remove long pauses in the voice over and audio

LO2: finished advertising material (social media pictures)

These 8 images are my finished and finalized social media print adverts that I have submitted to my client for approval and he has told me that he is very happy with the products, these products meet my clients brief of what he wanted and are appropriate for the intended purpose. 

LO2: Evidence of development of further material

LO2:client breife

The client said


I would like an campaign that promotes x box boxing academy gym to the local area and be able to post it on our social media page. the media should show what the gym is about and should show ethos of the gym and in some way show what the gym offers we offer an academy session to ages 12+   6pm-7:30pm, young warriors session for ages 4-12 and a self train session. prices are under 16s £2.50 per session/£5 per week and over 16s are £3 per session and £8 per week. I would also like a short promotional video for our home show boxing event on the 25th May.

LO2 Completed campaign material #1 – with evidence of submission to client for approval.

I have sent my client video over Facebook messenger and received positive approval and he has posted it to his social media account to advertise the home show boxing.

LO2: legal and ethical

yes my adverts follow legal guide lines apart from the song on the promotional video that features a song by the band public enemy.

I have avoided any ethical issues in my advert by avoiding using any examples of extreme violence in the sport i.e. blood, knock outs and injury as these aspects could be offensive of inappropriate to for young viewers. I have managed to show the what boxing is like and what it is link therefore not to lead the viewer into a false sense of what the sport is like and what it entails.

I have avoided legal issues like release and consent by having the people I took pictures of and filmed  sign relece and cosent forms so I have permission to use their image. I've added my clients masthead to the form to make it look more professional and builds brand identity.

to improve upon the video that my client asked for I would have to gain permition from public enemy to use their song.  I would also have to gain consent from those who are recognisable in my campaign to be allowed to use their image lawfully

• Obscene publication acts

-The publication of some thing that has a negative effect on your audience by accepted standards of morality

to follow this law I have not included any images or videos if gory injuries or knock outs as my audience may find this distressing or upsetting


Copy Right Designs and Patents act

Be able to use something that someone else has made and using a release and consent form to have their permeation to use their image.

Did avoided this law by using all of my own and original material apart from the music in the video for the gym which features a song by public enemy, this song would need to be changed because if it was broadcast it would break the law

LO2 Evidence of preparing methods of gaining feedback.

I sent a survey out using survey monkey to get feedback for my adevertising material

LO2 completed campaign material

I have spoken to my client and he is pleased with the product