LO 2 roles and respocabilities

As I am working on my own I will be responsible for the whole production of my media campaign for Xbox boxing academy  .

LO 2: location recce and risk assesment

risk assesment

location recce

LO 2: explaining the media choises

I have chosen to use these forms of media to advertise my clients boxing gym.

Social Media Images

I have noticed that my client posts on social media his session times every day from his social media account so I have decided to make pictures that incorporate the house style of the gym and will feature a masthead showing the gyms name and incorporating the core values of the gym using famous boxing quotes. this will be effective as my client put the session times on every day and if accompanied by these images it will help establish a strong brand identity.

Print poster

I will also make a print poster because it will be a good use of traditional above the line advertising and can be put up in local establishments to be seen by the target audience in places like local Tesco or school

Audio visual advert

A short audio visual advert will give a keen insight into the gyms dynamic and what the gym offers and will communicate more personally with the audience and be more engaging and also show what boxing is like and entice people in.

Identification of target audience:

My target audience are:

• people who want to stay or get fit
• people who like boxing
• all NRS groups
• people who are within 10 miles of the gym give or take
• peopled aged 5-40

LO2 scheduling relece of my campaign

As you can see in my gannt chart I have highlighted the areas in which I intend to release my media products 

LO2 Evidence of development of first campaign material

I started off by adding simple text and graphics to a picture I took for the social media campaign adverts

 I then furthure developed it by adding more of the brands house style colours to build brand identity

and increasing the visual effects of the text by using in design and then editing the text using Photoshop to edit.

I felt that the original picture was under exposed and noisy so I retook some more photos at a different event and i felt that other pictures would better fore fill the clients brief by showing the sports nature

I then did some final touch ups with the fonts colours and effects to give me a final product.

LO2: target audience

My target audience are people who want to benefit them self by making themselves more physically fit, to lose wait or compete at boxing in an armature scene, I could use this to my advantage by using an ideal self in my campaign material. All NRS groups would apply to my campaign apart from those who are extremely poor obviously. People who liv within 10 miles of the gym would be a likely target audience so  i would consider reaching out to places like Shieroaks, kivotion park and woodsets and possibly Sheffield etc. the gym offers sessions form the ages of 5+. 

in short

• people who want to stay or get fit
• people who like boxing
• all NRS groups
• people who are within 10 miles of the gym give or take
• peopled aged 5+

LO2 mind map of campaign ideas

this mind map of campaign ideas shows a variety of different ways I could make my campaign including blow the line and above the line methods.