LO1: NHS quit smoking

NHS quit smoking

Age-18+

Gender-male/female

Lifestyles (NRS)-all smokers, parents

Interests-smoking, family

These people are targeted because this is the demographic in which you will find most smokers, because by law no one under the age of 18 can smoke and parents are targeted because the adverts in this campaign use children to evoke emotion out of the audience.

The key message of the campaign is to stop smoking and to draw the public’s attention to how bad it is for you, what it dose to you and how to stop smoking.

Advertising techniques





The use of gore an blood shows the audience what they are putting into their bodies by smoking. the colour red has connotations of danger, anger.

They use words like ''rots'' ''thick and ''dirty'' and
''toxins'' words like these have connotations of death and disease this denotes that if you continue to smoke you will eventually rot all the way to the outside this has connotations of death.

https://www.youtube.com/watch?v=7ctaMwtHwUo

The TV advert for the smoke free campaign uses gory imagery and sound effects  to make you visualise and actively know what you are putting in your bodies and the use of the stereotypical family day out in the adverts makes the reader have a more emotional and personal response and think more about the example they are setting for their children.

This advert is making it very easy to see what the cigarette is doing to your body and what it looks like inside your body, this is to put you off smoking and the dark grey colours surrounding the image have negative connotations.

logistics

events

stoptober is an event in October in which people are given support through phone apps, social media chats and email and given more healthy alternatives to smoking i.e. e-cigarettes to help them stop smoking and making it more likely hat they will quit for good.

Timing

the 'stop the rot campaign was launched at the very end of the year, at the time where many people are setting themselves new years resolutions and for many people their new years resolution would be to stop smoking and to re-enforce this resolution the newspapers, TV and web were filled with new and revolting adverts informing you about how smoking is bad for you therefore making it more likely for people to stick to their new years resolution.

The use and choice of media

By using visual forms of advertising to show the effects of smoking enforces the key message of the campaign better as it has an immediate impact on the audience and the extremity of the campaign of using rotting flesh grabs the audiences attention as it is different and not been done before.

Legal and ethics

When making his advert they must have taken in to account the legal and ethical implications.

The legal implications would be to ensure that there advert isn't harmful, misleading or offensive which would have been checked by the ASA and Ofcom.

The ethical implications would have been to decide how they were going to persuade the audience and what they deemed appropriate to include in the advert i.e. they didn't want to scare young children that there parents are going to die from smoking as that would be unethical, but instead allowed the adults watching to infer that from the rotting flesh

https://www.youtube.com/watch?v=7ctaMwtHwUo

                                             

LO:1 Channel 4 Superhumans

Age- 5+

gender-Male/Female

Life style(NRS)-all

interests- Sports, disability, Olympics, athletics, people

The key message of this campaign is that these people are the real super-humans and you should watch the Rio Paralympics.

https://www.youtube.com/watch?v=IocLkk3
                                                                                                                                 

The advert uses Paralympian's in it's advert to demonstrate to the audience how ''superhuman'' these people are and shows them doing things that even able bodied people can't do, this is to try and amaze the audience and peak their interest.





The adverts jingle says repeatedly ''yes I can'' giving connotations of positivity to the audience and inspiration along with the visuals of the Paralympian's doing things that the audience would think are impossible.

One small clip in the ad shows a disabled boy in the careers office being told ''no you can't'' demonstration an old stereotype to the audience of disabled people are less capable and less able this advert shows how these people challenge this stereotype and proves it to be wrong also denotes a struggle that these people have gone
through to be recognised.  

''SUPER-HUMANS WANTED''  would intrigue the audience and draw them in because the word 'super humans' have connotations of extraordinary ability and impossible powers, which makes the audiences natural curiosity take over and find out more about the advert and inevitably discover that its about the Rio Paralympics. 

This campaign ran in the run up to the Rio 2016 Paralympic games and also featured on other channel 4 based programs i.e. the last leg and also had a T.V show called 'we're the super-humans' and had video stories from the super humans themselves on the channel 4 website.

When making his advert they must have taken in to account the legal and ethical implications.

The legal implications would be to ensure that there advert isn't harmful, misleading or offensive which would have been checked by the ASA and Ofcom.

There would have been few ethical issues concerning this advert apart from they would have had to ensure that the athletes were portrayed as equals to able bodied people.

LO:1 feed back and resonce to feed back

To improve my feed back I did more campaigns and used a number of advertising campaigns and found out what their target audience was in terms of age, NRS and interests. I also explored the ways in which the advert persuaded the audience and what their advertising connoted and demoted

LO:1 Army step up campeign

Age-16-30

gender-male

Life style(NRS)-middle class and bellow

interests-adventure, adrenaline, travel

The key message of this campaign is join the army for adventure and excitement

The slogan 'step up' has connotations of being noble I.e. step up for your country



The large ,bold ,white text on a black background makes the text stand out and grabs the audiences attention. The worn and battered bots have connotation of adventure, journey and a story to tell as if they have been places you could only imagine of. The slogan 'step up' has connotations of improving themselves. 

https://www.youtube.com/watch?v=bTozmZhQ4Dc

The TV advert shows how the recruit changes and grows into a soldier and shows how far the Army takes him from the recruitment office to on combat tour in the desert, it dose this by following a close up the soldiers boots in different scenarios.

The stereotype of the Army being a place of action, discipline and comradery is used to inforce the campaigns message by making it seem more realistic by showing it in the background, therefore reinforcing the stereotype within the advert you are making it more persuasive and appealing.  

As you can see from this still from the advert empty casings are falling to the floor around him, this has connotations of action and adrenaline used to lure the audience in and the sound of rapid gun fire connotes intensity and power.

By using an audio visual advert they were able to show the journey the boots have been through all the way from basic training al the way to combat and make the audience feel more involved therefore further enforcing the message of join the Army for excitement and adrenaline.

Timing-A large proportion of the advert shows combat taking place in a desert environment this is fitting as this advert was broadcast during the Afghanistan war communicating a sense of reality to the audience and making it seem more real. 

The production company would have to ensure that the advert didn't show any harsh realities of war i.e. death to protect younger viewers this is a moral implication.