LO:1 Channel 4 Superhumans

Age- 5+

gender-Male/Female

Life style(NRS)-all

interests- Sports, disability, Olympics, athletics, people

The key message of this campaign is that these people are the real super-humans and you should watch the Rio Paralympics.

https://www.youtube.com/watch?v=IocLkk3
                                                                                                                                 

The advert uses Paralympian's in it's advert to demonstrate to the audience how ''superhuman'' these people are and shows them doing things that even able bodied people can't do, this is to try and amaze the audience and peak their interest.





The adverts jingle says repeatedly ''yes I can'' giving connotations of positivity to the audience and inspiration along with the visuals of the Paralympian's doing things that the audience would think are impossible.

One small clip in the ad shows a disabled boy in the careers office being told ''no you can't'' demonstration an old stereotype to the audience of disabled people are less capable and less able this advert shows how these people challenge this stereotype and proves it to be wrong also denotes a struggle that these people have gone
through to be recognised.  

''SUPER-HUMANS WANTED''  would intrigue the audience and draw them in because the word 'super humans' have connotations of extraordinary ability and impossible powers, which makes the audiences natural curiosity take over and find out more about the advert and inevitably discover that its about the Rio Paralympics. 

This campaign ran in the run up to the Rio 2016 Paralympic games and also featured on other channel 4 based programs i.e. the last leg and also had a T.V show called 'we're the super-humans' and had video stories from the super humans themselves on the channel 4 website.

When making his advert they must have taken in to account the legal and ethical implications.

The legal implications would be to ensure that there advert isn't harmful, misleading or offensive which would have been checked by the ASA and Ofcom.

There would have been few ethical issues concerning this advert apart from they would have had to ensure that the athletes were portrayed as equals to able bodied people.