LO:1 Dumbways to die

Age-5+

gender-All

Life style(NRS)-all

interests-safety, rail travel

The key message of not die in a stupid way on the rail way.

https://www.youtube.com/watch?v=IJNR2EpS0jw

 The advertising campaign mainly used large images of 'dumb ways to die' in it's print ads, this was to draw the audience in so that they read the finer print.

The title of this campaign ''Dumb ways to die'' strikes the audience as a strange and therefore peaks their interests.

The campaign uses obvious stereotypes of 'dumb ways to die' i.e. 'using your private parts as Parana bait' and then draws a comparison from that to being unsafe at a railway to make the audience realise how much of a 'dumb way to die' it would be.



The campaign was published mostly in places where the key message is applicable i.e. train stations this is because this is where the averts target audience would be found.

There was also an online game released, this was used to appeal to the younger demographic and get them involved.

legal and ethicsThe legal and ethical issues face when making this campaign would have been not to show people incurring violent and gory deaths as that would be disturbing to a younger audience and would have not been allowed to have been shown before the watershed meaning that a massive part of  their demographic would have been missed.