LO1: NHS quit smoking

NHS quit smoking

Age-18+

Gender-male/female

Lifestyles (NRS)-all smokers, parents

Interests-smoking, family

These people are targeted because this is the demographic in which you will find most smokers, because by law no one under the age of 18 can smoke and parents are targeted because the adverts in this campaign use children to evoke emotion out of the audience.

The key message of the campaign is to stop smoking and to draw the public’s attention to how bad it is for you, what it dose to you and how to stop smoking.

Advertising techniques





The use of gore an blood shows the audience what they are putting into their bodies by smoking. the colour red has connotations of danger, anger.

They use words like ''rots'' ''thick and ''dirty'' and
''toxins'' words like these have connotations of death and disease this denotes that if you continue to smoke you will eventually rot all the way to the outside this has connotations of death.

https://www.youtube.com/watch?v=7ctaMwtHwUo

The TV advert for the smoke free campaign uses gory imagery and sound effects  to make you visualise and actively know what you are putting in your bodies and the use of the stereotypical family day out in the adverts makes the reader have a more emotional and personal response and think more about the example they are setting for their children.

This advert is making it very easy to see what the cigarette is doing to your body and what it looks like inside your body, this is to put you off smoking and the dark grey colours surrounding the image have negative connotations.

logistics

events

stoptober is an event in October in which people are given support through phone apps, social media chats and email and given more healthy alternatives to smoking i.e. e-cigarettes to help them stop smoking and making it more likely hat they will quit for good.

Timing

the 'stop the rot campaign was launched at the very end of the year, at the time where many people are setting themselves new years resolutions and for many people their new years resolution would be to stop smoking and to re-enforce this resolution the newspapers, TV and web were filled with new and revolting adverts informing you about how smoking is bad for you therefore making it more likely for people to stick to their new years resolution.

The use and choice of media

By using visual forms of advertising to show the effects of smoking enforces the key message of the campaign better as it has an immediate impact on the audience and the extremity of the campaign of using rotting flesh grabs the audiences attention as it is different and not been done before.

Legal and ethics

When making his advert they must have taken in to account the legal and ethical implications.

The legal implications would be to ensure that there advert isn't harmful, misleading or offensive which would have been checked by the ASA and Ofcom.

The ethical implications would have been to decide how they were going to persuade the audience and what they deemed appropriate to include in the advert i.e. they didn't want to scare young children that there parents are going to die from smoking as that would be unethical, but instead allowed the adults watching to infer that from the rotting flesh

https://www.youtube.com/watch?v=7ctaMwtHwUo